I’ve never really been one to shop on Black Friday. I’ve always seen it as an unnecessary prompt to spend money on things I don’t really need. However, I’ve already put Black Friday 2021 in my diary, because I’ve realised that if you do it right, decent savings can be made.
What is Black Friday?
Black Friday is the name used to describe the Friday following Thanksgiving, when stores heavily discount items and hold mega sales. So it probably comes as no surprise that this shopping event started off in America, but it’s certainly spread across the Atlantic, as many British firms also hold Black Friday sales.
When is Black Friday 2021?
This year, Black Friday falls on Friday 26 November.
What kind of deals can you get?
The sales that launch vary from shop to shop. Some will offer a small discount, whilst others launch one annual sale that always falls on Black Friday. One of my favourite jewellery companies, Chupi, only ever discounts on Black Friday, so if I had a considered purchase that I wanted to make from there, I’d absolutely hold out for that annual event.
To find out if Black Friday is the optimum time to buy from a specific retailer, do your research beforehand. Ask Google and search social media pages to see what sales and discounts they’ve previously offered. If you can’t be bothered doing the leg work, then Martin Lewis usually does a Black Friday guide, but you’ll have to wait until just before the big event to read it.
Consider delaying a big purchase
If you decide part-way through the year that you need a new laptop or a new phone, then consider delaying the purchase until Black Friday 2021, because if you can hold on, then you could potentially save hundreds of pounds.
Make a list
It’s easy to get carried away and you could end up with a new handbag, a new pair of trainers and a new set of pans. So to avoid impulse buys, make a list before you venture into the sales.
Don’t jump too quickly
So you’ve decided you want a new laptop, you’ve chosen the model and you’ve found a good deal. Do you order it? Only if you’ve done your due diligence.
Firstly, you should ensure that you can’t get it elsewhere for cheaper. Once you’d double checked that, search Google to make sure there aren’t any additional discount codes floating around (because you may be able to get an extra discount on top). Once you’ve carried out those steps, check on the best cashback website — TopCashback to see if the retailer is listed and click through accordingly.
Is it worth it?
If you tackle Black Friday 2021 with a cool head, then you could snap up some meaningful bargains. Last year, I managed to get a new iPhone for less than I would have paid for a secondhand one. I made sure I found the best possible deal, plus an extra 10% off for signing up to an interest-free credit agreement (which is, of course, credit-score dependent). I then got cashback on top.
Yes, there are pitfalls to Black Friday, but if you apply a strategy, then it can work in your favour.
Check out my money saving section for more tips to help your cash stretch further.